Starter Build
TAM
Updated November 2026
TAM stands for total addressable market: every company that could buy from you.
What’s included
- Your whole market mapped in one place, plus more accounts like your best customers.
- Delivery, documentation and training.
- Timeline
- 2 to 3 weeks
- Price
- From $7,500
- You’ll need
- CRM access and your closed-won deals.
- Not included
- Outreach, or ranking your accounts.
Questions you might have
Your ICP, or ideal customer profile, describes the companies and people most likely to buy from you: industry, size, the roles you sell to and the problems you solve. Everything downstream depends on it, so we map it with you before anything gets built.
Clay is a data platform for go-to-market teams. It brings dozens of data providers into one table, so you can find companies and people, add work emails, phone numbers and company details, research them with AI, and push the results wherever your team needs them.
Waterfall enrichment checks several data providers in turn until one returns a good result, for example a verified work email. It finds more than one provider would alone, and it stops at the first good result, so you don’t pay every provider for every record. We set it up in Clay.
Yes. Your Blueprint and any Starter Build come off the price of a full build if you go ahead within 30 days.