GTM engineering for established B2B teams

We build modern GTM systems that you own. So you can grow smarter.

We bring your sales and marketing together into one system, with human-first AI built in. Then we train your team to run it and hand it over.

30 minutes. You’ll leave with a rough plan.

Your companyYours to run
Enhanced with AI
Signals
Outbound
Inbound
Automations
Lifecycle
Human firstYour team
Foundation
Human first, enhanced with AI.
Your companyYours to run
Enhanced with AI
Signals
Outbound
Inbound
Automations
Lifecycle
Human firstYour team
Foundation
Human first, enhanced with AI.

Clay Certified Expert

HubSpot Certified

GTM Engineer certificate

GTMHQ Expert

Clay Certified Expert

HubSpot Certified

GTM Engineer certificate

GTMHQ Expert

In an era where everyone sounds like they know what they are doing using AI, Charlie actually does know what he is doing.

Jody Pattison, Principal, Deligatr

What we do

We build your GTM system across sales and marketing, inside the tools you already use. We set up human-first AI on your business, train your team as we go, then hand everything over.

You own all of it, there’s no retainer.

Signals

Reaching accounts when they’re ready

Outbound

Email and LinkedIn, a person takes over on reply

Inbound

Hot leads to the right rep, fast

Lifecycle

Sales and marketing working off the same plan

In every build

The base of every build

Clean data, your market mapped, reporting and Claude.

Automations

Hours back each week on manual work

In your own tools

Built in your CRM and stack, documented as we go.

Your team

A real person in every conversation

Yours to run

Your team trained, everything handed over. No retainer.

Signals

Reaching accounts when they’re ready

Outbound

Email and LinkedIn, a person takes over on reply

Inbound

Hot leads to the right rep, fast

Lifecycle

Sales and marketing working off the same plan

In every build

The base of every build

Clean data, your market mapped, reporting and Claude.

Automations

Hours back each week on manual work

In your own tools

Built in your CRM and stack, documented as we go.

Your team

A real person in every conversation

Yours to run

Your team trained, everything handed over. No retainer.

Human-first AI, set up on your business

AI does the first touch: finding the right accounts, writing the first emails and running research. The moment someone replies, a real person from your team takes over.

AI does the first touch: finding the right accounts, writing the first emails and running research. The moment someone replies, a real person from your team takes over.

Small repeatable tasks run on their own, and the system asks for a person when one is needed.

Small repeatable tasks run on their own, and the system asks for a person when one is needed.

You can chat with the system to see what’s working, what’s not, and make changes as you go.

You can chat with the system to see what’s working, what’s not, and make changes as you go.

Ways to work with us

Free consultation

30 minutes, and you leave with a rough plan.

Free consultation

30 minutes, and you leave with a rough plan.

Blueprint

$1,000

Your plan for a modern GTM, delivered in a week.

Blueprint

$1,000

Your plan for a modern GTM, delivered in a week.

Starter Builds

Fixed-price builds for one part of your GTM, from $3,000.

Starter Builds

Fixed-price builds for one part of your GTM, from $3,000.

Full build

Your whole GTM system, built, trained and handed over, from $30,000.

Full build

Your whole GTM system, built, trained and handed over, from $30,000.

The Groundswell newsletter

What we’re building, what’s working in GTM right now, and how to use it in your own team. Every week.

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Build a GTM system that’s yours to run.

Build a GTM system that’s yours to run.

Build a GTM system that’s yours to run.

Groundswell

We’re Groundswell. We build your GTM system across sales and marketing, train your team to run it, and hand it over for you to own.

© 2026 Groundswell GTM LLC. All rights reserved.