For established B2B teams

Predictable pipeline from a GTM system you own.

We bring your sales and marketing together into one system, built inside your own tools. Then we train your team to run it and hand it over. It keeps learning about your business the longer it runs, so it stays up to date long after we’ve gone.

In just 30 minutes we will run through where you are today, and where you want to be. You will leave with a rough plan of how to do that yourself.

Your companyYours to run
Enhanced with AI

Signals

Reaching accounts when they’re ready to talk

Outbound

Email and LinkedIn, with AI on the first touch

Inbound

Hot leads to the right rep, fast

Automations

Hours back each week on the manual work

Lifecycle

Sales and marketing working off the same plan

Human first

Your team

A real person takes over the moment someone replies

In every build

The base

Clean data, your market mapped, reporting you can believe and Claude set up on your business.

Human first, enhanced with AI.

Built around how you sellIn your own toolsYours to run

Clay Certified Expert

HubSpot Certified

GTM Engineer certificate

GTMHQ Expert

Clay Certified Expert

HubSpot Certified

GTM Engineer certificate

GTMHQ Expert

Sound familiar?

  • “We’re booking meetings, but we’re not sure which campaigns are booking them.”

  • “Pipeline depends on how good our hires are.”

  • “Our sales team spend their days on the wrong work, and not enough of it is closing.”

  • “We can’t predict pipeline. Growth feels like luck.”

  • “We know our GTM needs modernising. We just don’t know where to start.”

  • “We’ve added AI, and nothing’s really changed.”

  • “We’re booking meetings, but we’re not sure which campaigns are booking them.”

  • “Pipeline depends on how good our hires are.”

  • “Our sales team spend their days on the wrong work, and not enough of it is closing.”

  • “We can’t predict pipeline. Growth feels like luck.”

  • “We know our GTM needs modernising. We just don’t know where to start.”

  • “We’ve added AI, and nothing’s really changed.”

If a few of those landed, you’re in the right place.

Your team is doing its best with what it’s been given.

Most teams we speak to have good people and plenty of leads. What holds them back is the setup around them: tools that don’t talk to each other, data nobody trusts, and sales and marketing working separately, sometimes even competing.

Every lead you add runs through that same setup, so the problems grow with it. A connected system fixes them at the source, and that’s what we build.

What changes

Once your system is built, here’s what your week looks like.

You know which campaigns are booking your meetings, so you can test new angles and offers and put more behind what wins.

You know which campaigns are booking your meetings, so you can test new angles and offers and put more behind what wins.

Pipeline holds whoever’s on the team, and new hires ramp fast because the system shows them where to start.

Pipeline holds whoever’s on the team, and new hires ramp fast because the system shows them where to start.

Leads arrive better qualified, your reps know which accounts are worth their time, and they spend it closing.

Leads arrive better qualified, your reps know which accounts are worth their time, and they spend it closing.

Your CRM and reporting give you numbers you can trust, so pipeline becomes something you can plan around.

Your CRM and reporting give you numbers you can trust, so pipeline becomes something you can plan around.

Sales and marketing work off the same plan, as one team.

Sales and marketing work off the same plan, as one team.

AI is built into how you work, trained on your business and used every day.

AI is built into how you work, trained on your business and used every day.

What we build

Every build starts with the base. From there, you choose what fits how you sell, and we only build what you’ll use.

The base of every build

Clean data, your whole market mapped, your best accounts ranked so your reps know where to start, reporting that shows which campaigns turn into meetings and revenue, and Claude correctly set up on your business.

Reaching accounts when they’re ready

We watch for the moments that make someone worth contacting: hiring for a role you solve, changing jobs, visiting your site, attending an event or engaging with a competitor.

Reaching accounts when they’re ready

We watch for the moments that make someone worth contacting: hiring for a role you solve, changing jobs, visiting your site, attending an event or engaging with a competitor.

Outbound

Email and LinkedIn campaigns built. AI handles the first touch, and a real person is notified to take over as soon as someone replies.

Outbound

Email and LinkedIn campaigns built. AI handles the first touch, and a real person is notified to take over as soon as someone replies.

Inbound

Hot leads reach the right rep fast, and the rest are routed to nurture until they’re ready.

Inbound

Hot leads reach the right rep fast, and the rest are routed to nurture until they’re ready.

Sales and marketing working together

Lost deals brought back into play, non-responders passed to marketing, what comes up on sales calls feeding your marketing messaging, and target lists shared with marketing before outbound starts, so accounts already know your name.

Sales and marketing working together

Lost deals brought back into play, non-responders passed to marketing, what comes up on sales calls feeding your marketing messaging, and target lists shared with marketing before outbound starts, so accounts already know your name.

Automations

Hours back each week on the manual work your team does now.

You choose what gets built, and that sets the price. You can add more as we go.

How it works

  1. 01

    Learn

    We map how your sales and marketing work today, and how you want them to work.

  2. 02

    Build

    We fix and connect your stack, then build inside your own tools, documenting everything as we go.

  3. 03

    Optimise

    Campaigns go live, and we test and improve them with you.

  4. 04

    Train

    Your team learns the system as it’s built, with a training hub to come back to.

  5. 05

    Hand over

    You get the whole system, a team that knows how to run it, and a month of support.

  1. 01

    Learn

    We map how your sales and marketing work today, and how you want them to work.

  2. 02

    Build

    We fix and connect your stack, then build inside your own tools, documenting everything as we go.

  3. 03

    Optimise

    Campaigns go live, and we test and improve them with you.

  4. 04

    Train

    Your team learns the system as it’s built, with a training hub to come back to.

  5. 05

    Hand over

    You get the whole system, a team that knows how to run it, and a month of support.

Five months as standard, or three on Express.

Five months as standard, or three on Express.

From you, we need a point person who gives us 1 to 2 hours a week (5 or more on Express), and someone who knows the product and can sign things off.

From you, we need a point person who gives us 1 to 2 hours a week (5 or more on Express), and someone who knows the product and can sign things off.

You pay in stages as the system goes live, with the last payment due at handover.

You pay in stages as the system goes live, with the last payment due at handover.

30 minutes. You’ll leave with a rough plan.

What you walk away with

The full system, running in your own accounts and in your name.

The full system, running in your own accounts and in your name.

A training hub with guides and videos, a Claude assistant that knows your system, answers your team’s questions and can make changes for you, your company GitHub and skills, and a Slack channel.

A training hub with guides and videos, a Claude assistant that knows your system, answers your team’s questions and can make changes for you, your company GitHub and skills, and a Slack channel.

A trained team, and a named owner on your side to keep it running.

A trained team, and a named owner on your side to keep it running.

There’s no retainer, and everything stays with you after handover. It’s yours to run.

There’s no retainer, and everything stays with you after handover. It’s yours to run.

Human first, enhanced with AI

AI does the first touch: finding the right accounts, writing the first emails and running research. Small repeatable tasks run on their own, and the system asks for a person when one is needed.

The moment someone replies, a real person from your team takes over. Trust is what closes deals, so your people stay in the conversation and in control of what goes out.

AI · The first touch
01Finds the right accounts
02Runs the research
03Writes the first emails
THEY REPLY
Your team · From the first reply
04A person from your team takes over
05Calls and meetings with your people
06Your team closes the deal
AI · The first touch
01Finds the right accounts
02Runs the research
03Writes the first emails
THEY REPLY
Your team · From the first reply
04A person from your team takes over
05Calls and meetings with your people
06Your team closes the deal

Your other options

Here’s how the usual routes compare.

Groundswell
Agency retainer
Hiring SDRs
AI outreach software
What you pay for

One build, paid in stages

Activity, every month

Salaries, and months of ramp

A software subscription

What you’re left with

A system you own, and a team that runs it.

Nothing you own. Pipeline stops when the retainer does.

Knowledge that leaves when the person does.

Static prompts, and a risk of burning your domains.

Groundswell

What you pay for

One build, paid in stages

What you’re left with

A system you own, and a team that runs it.

Agency retainer

What you pay for

Activity, every month

What you’re left with

Nothing you own. Pipeline stops when the retainer does.

Hiring SDRs

What you pay for

Salaries, and months of ramp

What you’re left with

Knowledge that leaves when the person does.

AI outreach software

What you pay for

A software subscription

What you’re left with

Static prompts, and a risk of burning your domains.

Groundswell
Agency retainer
Hiring SDRs
AI outreach software
What you pay for

One build, paid in stages

Activity, every month

Salaries, and months of ramp

A software subscription

What you’re left with

A system you own, and a team that runs it.

Nothing you own. Pipeline stops when the retainer does.

Knowledge that leaves when the person does.

Static prompts, and a risk of burning your domains.

Groundswell

What you pay for

One build, paid in stages

What you’re left with

A system you own, and a team that runs it.

Agency retainer

What you pay for

Activity, every month

What you’re left with

Nothing you own. Pipeline stops when the retainer does.

Hiring SDRs

What you pay for

Salaries, and months of ramp

What you’re left with

Knowledge that leaves when the person does.

AI outreach software

What you pay for

A software subscription

What you’re left with

Static prompts, and a risk of burning your domains.

Who it’s for

B2B companies with sales already coming in. You have at least two people in sales and one in marketing, a large market to go after, and someone ready to champion the build.

Who it’s for

B2B companies with sales already coming in. You have at least two people in sales and one in marketing, a large market to go after, and someone ready to champion the build.

Who it isn’t for

If you’re running outbound for the first time, you’re an early-stage startup, or you’d like an agency to run everything for you on retainer, we’re not the right fit.

Who it isn’t for

If you’re running outbound for the first time, you’re an early-stage startup, or you’d like an agency to run everything for you on retainer, we’re not the right fit.

Maybe not. Here’s a quick test: do you know what is working to get deals closed? If one SDR left tomorrow, would pipeline hold? Is AI integrated and actually making a difference? If you’re confident on all three, you probably don’t need us. If not, that’s the gap we fix.

You can do parts of it, and you should. AI writes copy and enriches data fast. The harder part is designing the system around it: what data feeds it, which buying moments matter in your market, how leads are routed and when a person steps in. Most teams already have AI in their stack without seeing much change, usually because it was added to a setup that was never designed for it. We build the system with AI in it from the start, then hand you Claude set up on your own business so you keep using it after we leave.

A lot of it is, because it’s volume with no reason to reach out. We build ours around two things, a reason to reach out and real moments. You either contact the right people with the right message and a genuine reason to reach out, or contact fewer people, at the right time, and a person takes over the moment they reply.

A combination of both is the best way to run this.

HubSpot is a great CRM, and we’d keep it. It’s only as good as the data and processes in it, and it needs other tools feeding it to find your accounts, spot buying moments, show which channels are working and allow you to reach out safely. We make HubSpot your source of truth and build what feeds it, so you can trust what it tells you.

From $30,000 over five months, scoped by what you choose to build and the size of your market. Express is 25% more, over three months. You get a fixed price in your proposal.

If no campaign is live and sending within 30 days of kick-off, we waive the final payment. If your team doesn’t fully understand the system after handover, we keep supporting you for free, until they do.

A point person for 1 to 2 hours a week (5 or more on Express) and someone who can sign things off each week.

A month of support is included. We fix anything in what we built, chat to us over Slack, with a reply within 24 hours on business days.

Ways to start

Free consultation

30 minutes, and you leave with a rough plan.

Free consultation

30 minutes, and you leave with a rough plan.

Blueprint

$1,000, delivered in a week. The tools to add and remove, the builds to do and a GTM plan, credited against any build or package you buy within 30 days.

Blueprint

$1,000, delivered in a week. The tools to add and remove, the builds to do and a GTM plan, credited against any build or package you buy within 30 days.

Full build

From $30,000, scoped to what you need.

Full build

From $30,000, scoped to what you need.

Starter Builds

Fixed-price builds for one part of your GTM, from $3,000. Can be credited against a full build.

Starter Builds

Fixed-price builds for one part of your GTM, from $3,000. Can be credited against a full build.

Build a GTM system that’s yours to run.

Predictable pipeline, a team that knows how to run it, and no retainer.

Build a GTM system that’s yours to run.

Predictable pipeline, a team that knows how to run it, and no retainer.

Build a GTM system that’s yours to run.

Predictable pipeline, a team that knows how to run it, and no retainer.

Groundswell

We’re Groundswell. We build your GTM system across sales and marketing, train your team to run it, and hand it over for you to own.

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